Seminal Appoints Markeyters to Lead French Licensing for its Artist Roster

Seminal has partnered with Markeyters to strengthen its licensing work in France. Markeyters, a France-based licensing and brand strategy agency, will represent Seminal locally and lead French licensing activity for the company’s artist roster.

The partnership is designed to support product programs, co-brands, and longer-term licensing opportunities that align with each artist’s practice and audience. With Markeyters on the ground, Seminal gains day-to-day market support and a direct channel into French and France-based global brands across fashion, lifestyle, design, hospitality, publishing, and retail.

“France is an important market for our artists and for the brands we work with,” said Seminal CEO Ward Williams. “Markeyters understands the local licensing landscape and builds programs that respect the artist’s work. They are the right partner for us on the ground.”

Markeyters Director Bruno Guillen said the agency will focus on building programs that are both creatively grounded and commercially viable. “Seminal represents artists with strong points of view and real cultural presence,” he said. “We will introduce their roster to French partners and build programs that are well made and commercially sound.”

Under the agreement, Markeyters will represent Seminal in France for artist licensing and merchandising, approach brand partners for collaborations and product programs, and support local execution including category strategy and partner management. Seminal will continue to lead global strategy and artist management, working with Markeyters on French market priorities.

Seminal is a label and licensing agency for visual artists. The company identifies and develops artists’ practices by helping them translate artwork into products that connect with fans. With offices and partners in more than 20 countries, Seminal builds commercial opportunities for its roster worldwide. Markeyters is a French agency focused on licensing and brand extension, developing licensing programs, co-brands, and strategic partnerships for brands and talent.

To learn more, visit Seminal at seminalartistgroup.com and Markeyters at markeyters.com.